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(minutes, % change and % of total mobile app time)
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Average Time Spent per Day by US Adult Users of Each Major Medium, 2014-2019 (hrs:mins)
Average Time Spent per Day with Social Networks by US Adults, by Device, 2017 (hrs:mins)
Share of Average Time Spent per Day on Select Digital Activities by US Adults, 2014-2019 (% of total digital time spent)
Average Time Spent per Day with Digital Video by US Adults, by Device, 2017 (hrs:mins)
Average Time Spent per Day with Mobile Internet Among US Smartphone and Tablet Users, In-App vs. Mobile Web, 2014-2019 (hrs:mins)
US Social StatPack: Usage and Ad Spending for 2016-2020
US Time Spent with Mobile: A Deep Dive into Mobile App and Web Time
Why Cost-Per-Second Ad Pricing Makes Sense for Mobile Ad Buying
How Time Inc. Makes Its Mobile Sites and Apps as Appealing as the Social Newsfeed
eMarketer Unveils New Estimates for Mobile App Usage
Mobile Apps Are a Gold Mine for Fraudsters