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eMarketer
Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents) CHART PRO
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents) CHART PRO
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents) CHART PRO
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*) CHART
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents) CHART PRO
General Data Protection Regulation (GDPR): What Companies Need to Know Now REPORT PRO
Artificial Intelligence for Marketers: The Future Is Already Here REPORT PRO
Why DSPs Are Applying AI to Programmatic Bidding INTERVIEW PRO
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign INTERVIEW PRO
What Marketers Prioritize When Choosing DMPs ARTICLE
Melding Marketing and Ad Tech a Challenge for B2C Companies ARTICLE