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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Mobile Display Ad Benchmarks in Asia-Pacific: In-App vs. Mobile Web Impression Share, H2 2016 (% of total impressions served on the Vpon network)
Digital In-Feed Ad Spending in Japan, App vs. Browser*, 2015-2022 (billions of ¥)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q3 2016 (% of total on Smaato's platform)
Desktop vs. Mobile Display Ad Benchmarks in Japan, Q3 2016 (among impressions served by Moat Analytics)
Desktop vs. Mobile Video Ad Benchmarks in Japan, Q3 2016 (among impressions served by Moat Analytics)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide
Mobile Video Ads Lift Brand Metrics in Japan
How Much Internet Time Do Smartphones Grab in Japan?