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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Frequency with Which Smartphone Video-on-Demand (VOD) Viewers in Germany View VOD via Smartphone, Dec 2015 & Dec 2016 (% of respondents)
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
Average Daily Time Spent with Media Among Consumers in Select Countries in Western Europe, 2013-2019 (minutes)
Desktop vs. Mobile Display Ad Benchmarks in Germany, Q4 2016 (among impressions served by Moat Analytics)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide
Marketing in Germany: Programmatic Advertising and the Ad Blocking Battle
In Germany, Ambivalence About Digital Out-of-Home Ads