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Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q3 2016 (% of total on Smaato's platform)
Companies in France, Germany and the UK that Use Targeted Digital Advertising, by Type, 2016 (% of respondents)
Desktop vs. Mobile Video Ad Benchmarks in Germany, Q3 2016 (among impressions served by Moat Analytics)
Desktop vs. Mobile Display Ad Benchmarks in Germany, Q3 2016 (among impressions served by Moat Analytics)
Average Time Spent per Day by Adult Users of Each Major Medium in Germany, 2013-2018 (hrs:mins and CAGR)
eMarketer's Digital Index for 2017: The Top 10 Digital Countries Worldwide
eMarketer's Digital Indices for 2017: The Top 10 Digital Countries and the 10 Fastest Growing Digital Economies Worldwide
Tablets Expand Mobile Ad Impression Share in Germany
Multiscreening Coexists Alongside TV in Western Europe