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Data is from the January 2017 Verto Content Watch as cited by Verto Analytics report titled "The Rise of the Cross-Device Consumer." A panel of approximately 20,000 US adults and 5,000+ UK adults ages 18+ are tracked monthly by Verto Analytics. Panel members, who are compensated for their participation, opt in by installing a passive measurement app across all of their digital devices. Verto Analytics is a digital audience measurement company.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition