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Nielsen Catalina Solutions (NCS)
Data is from the June 2016 Nielsen Catalina Solutions (NCS) study titled "Yes, Advertising Works. Now, What's My ROAS Across Media Platforms?" as cited in press release. Almost 1,400 ad campaigns from 450 brands across 7 categories including baby, beverage, health & beauty, food, general merchandise, OTC and pets, were analyzed during 2004-2015. The results were presented at The Advertising Research Foundation Audience Measurement 2016 conference. NCS is an ad targeting and return on advertising spending measurement company focusing on the CPG industry.
Percent of TV Budget Allocated to the Upfronts in 2019 According to CMOs Worldwide (% of respondents)
Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)
Primary Performance Metric Used by Companies Worldwide to Evaluate Success of Digital Display Media Spending, Oct 2018 (% of respondents)
US Federal Candidate Political Ad Spending Metrics, by Platform, Sep 9-22, 2018
How Are US Companies' Digital vs. Total Marketing/Advertising Budgets Likely to Change* in 2019? (% of respondents)
Marketing with Stories on Facebook, Instagram and Snapchat: How Consumers and Marketers Are Using This Creative Format
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
Five Charts: The State of Attribution
Are Second Screens Distracting TV Viewers?