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Nielsen Catalina Solutions (NCS)
Data is from the June 2016 Nielsen Catalina Solutions (NCS) study titled "Yes, Advertising Works. Now, What's My ROAS Across Media Platforms?" as cited in press release. Almost 1,400 ad campaigns from 450 brands across 7 categories including baby, beverage, health & beauty, food, general merchandise, OTC and pets, were analyzed during 2004-2015. The results were presented at The Advertising Research Foundation Audience Measurement 2016 conference. NCS is an ad targeting and return on advertising spending measurement company focusing on the CPG industry.
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
US Advertisers and Agency Professionals Whose Media Buys Will Use an RFP, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
How Programmatic Platforms Absorb 20% of Media Ad Spend
Examining Canada's Podcast Landscape