Average Return on Advertising Spending (ROAS)* and Incremental Sales for US CPG Ad Campaigns, by Media, 2004-2015 - eMarketer
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Average Return on Advertising Spending (ROAS)* and Incremental Sales for US CPG Ad Campaigns, by Media, 2004-2015

Average Return on Advertising Spending (ROAS)* and Incremental Sales for US CPG Ad Campaigns, by Media, 2004-2015

Chart Profile

  • Data Covered:

  • Source:

    Nielsen Catalina Solutions (NCS)

  • Methodology:

    Data is from the June 2016 Nielsen Catalina Solutions (NCS) study titled "Yes, Advertising Works. Now, What's My ROAS Across Media Platforms?" as cited in press release. Almost 1,400 ad campaigns from 450 brands across 7 categories including baby, beverage, health & beauty, food, general merchandise, OTC and pets, were analyzed during 2004-2015. The results were presented at The Advertising Research Foundation Audience Measurement 2016 conference. NCS is an ad targeting and return on advertising spending measurement company focusing on the CPG industry.

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