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Nielsen Catalina Solutions (NCS)
Data is from the June 2016 Nielsen Catalina Solutions (NCS) study titled "Yes, Advertising Works. Now, What's My ROAS Across Media Platforms?" as cited in press release. Almost 1,400 ad campaigns from 450 brands across 7 categories including baby, beverage, health & beauty, food, general merchandise, OTC and pets, were analyzed during 2004-2015. The results were presented at The Advertising Research Foundation Audience Measurement 2016 conference. NCS is an ad targeting and return on advertising spending measurement company focusing on the CPG industry.
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Requirements for Participating in Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
Half of Marketers Want Stricter Viewability Standards
Most Marketers Are Integrating Data Across Their Tech Stacks