Average Retention Rates for Mobile App Installs Worldwide, by OS and Timeframe*, May-July 2015 - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Chart

Average Retention Rates for Mobile App Installs Worldwide, by OS and Timeframe*, May-July 2015

Chart Profile

  • Data Covered:

  • Source:

    AppsFlyer

  • Methodology:

    Data is from the October 2015 AppsFlyer report titled "The AppsFlyer Performance Index: Ecommerce, Travel and Utility Apps." The report is drawn from 450+ million mobile installs worldwide for ecommerce, travel and utility apps that ran campaigns with AppsFlyer's integrated media partners during May-July 2015. Only apps with at least 5,000 installs were used in the study. AppsFlyer is a provider of mobile advertising attribution and analytics.

What do I get with eMarketer PRO?