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Data is from the October 2015 AppsFlyer report titled "The AppsFlyer Performance Index: Ecommerce, Travel and Utility Apps." The report is drawn from 450+ million mobile installs worldwide for ecommerce, travel and utility apps that ran campaigns with AppsFlyer's integrated media partners during May-July 2015. Only apps with at least 5,000 installs were used in the study. AppsFlyer is a provider of mobile advertising attribution and analytics.