Average Number of Loyalty Programs to Which US Internet Users Belong vs. Actively Participate*, 2014-2016 - eMarketer

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Average Number of Loyalty Programs to Which US Internet Users Belong vs. Actively Participate*, 2014-2016

Average Number of Loyalty Programs to Which US Internet Users Belong vs. Actively Participate*, 2014-2016

Chart Profile

  • Data Covered:

  • Source:

    Bond Brand Loyalty | Visa

  • Methodology:

    Data is from the June 2016 Bond Brand Loyalty "The 2016 Bond Loyalty Report" in collaboration with Visa. Nearly 12,000 US internet users and more than 7,000 internet users in Canada were surveyed online in January 2016. The report examines consumer behaviors and attitudes toward loyalty initiatives and brands, including more than 280 loyalty programs across various industries. Bond Brand Loyalty is a brand-loyalty-focused agency.

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