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Interactive Advertising Bureau (IAB) | YouGov
Data is from the April 2016 Internet Advertising Bureau UK (IAB UK), "Consumer Insights: Internet & Devices" conducted by YouGov. 2,049 internet users ages 18+ in Great Britain were surveyed online during February 19-22, 2016. Data was weighted using Office for National Statistics (ONS) - UK data to be representative of the general adult population in Great Britain. A previous wave was conducted among 2,090 internet users in March 2015.