Average Number of Apps Launched During the Super Bowl by Mobile App Users Worldwide, by Category, Feb 7, 2016 - eMarketer
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Average Number of Apps Launched During the Super Bowl by Mobile App Users Worldwide, by Category, Feb 7, 2016

Average Number of Apps Launched During the Super Bowl by Mobile App Users Worldwide, by Category, Feb 7, 2016

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  • Data Covered:

  • Source:

    Localytics

  • Methodology:

    Data is from a February 2016 Localytics analysis. Localytics analyzed more than 37,000 mobile/web apps using Localytics software across more than 2.7 billion devices worldwide on February 7, 2016. For this study, Localytics multiplied average in-app sessions per user by average session length to calculate time in-app measurement. For the breakdown by hour, Localytics observed the time period of 6pm-11pm based on Eastern Standard Time. Localytics is a marketing and analytics platform for mobile and web apps.

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