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Estimates are based on the analysis of survey, app usage and app install data from research firms and regulatory agencies; historical trends; company-specific data; and demographic and socioeconomic factors.
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
Extent to Which US Teen Internet Users Prefer to Video Chat vs. Hang Out in Person with Friends, by Gender, May 2017 (% of respondents)
Mobile Programmatic Ad Benchmarks in Select Countries: Leading App Categories, Ranked by eCPM, Q1 2017 (index* among ads on Smaato's platform)
Devices Owned by US Smartphone Users, May 2017 (% of respondents)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q1 2017 (% of total on Smaato's platform)
US Mobile StatPack 2017: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Madison Reed Customers Can Complete Most of Their Journey with a Chatbot
Marketing to US Hispanics: Moving Past the Misconceptions
Listen In: Telepathic Texting—Outlandish Idea or Tomorrow's Reality?
Upgrade to iPhone 8? Many Say Not Quite Yet