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Data is from an October 2017 Apptopia analysis as cited in company blog. Apptopia measured the US download rates of apps featured as the "App of the Day" in the Apple App Store for 30 days during September-October 2017. Apptopia is a mobile app analytics platform.
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Mobile App Install Ad Benchmarks in Select Countries: App Install Fraud Rate, H1 2017* (% of total tracked by Tune)
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
US Desktop vs. Mobile Digital Ad Benchmarks: In-Target Rate, by Industry, Q2 2017 (% of total impressions)
US Google Search Ad Benchmarks: Click Share, by Device, Q2 2017 (among campaigns analyzed by Merkle)
Cross-Platform Video Ad Buying: Gaining Ground, but Fraught with Hurdles
Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
The Fight Against Ad Fraud Is Still Escalating
Mobile Apps Are a Gold Mine for Fraudsters
On Mobile, Interstitials Get Attention, but Few Second Looks