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Mobile Game vs. Nongame App* Install Share Worldwide, by Source, May 2017-April 2018 (% of total)
US Internet Users' Usage of Mobile Retail Apps, May 2018 (% of respondents)
Personal Info that US Internet Users Would Be Willing to Share to Secure an Exclusive Offer from a Brand, April 2018 (% of respondents)
Most Important Feature/Benefit of a Mobile-Enabled Loyalty Program According to US Internet Users, March 2018 (% of respondents)
Retail Ecommerce Transaction Share in North America, by Channel/Device, Q1 2018 (% of total)
Time Spent with Media, Ad Spending and Trends in China: eMarketer’s Estimates
Ad Spending in Europe 2018: Trust and Transparency Take Center Stage
What's Possible for Targeting Based on Offline Purchase Data?
In the Race to Digital, Don't Lose Sight of Powerful Offline Insights
How Did You Find that App?
What's Improving Online-to-Offline Capabilities?