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Data is from a June 2016 SimilarWeb analysis of Android app usage data during Q1 2016. SimilarWeb has a panel of millions in over 200 countries. Members of the panel agreed to receive free software/apps in exchange for sharing anonymous aggregate traffic statistics. SimilarWeb is a web traffic analytics platform.
US Weekly Media/Device Reach, Q1 2018 (millions)
Average Daily Time Spent on Social Media Among US Consumers, by Device, Q3 2017-Q1 2018 (hrs:mins)
Share of Time Spent on Desktop vs. Mobile with Select Types of Digital Content Among Internet Users in Canada, Dec 2017 (% of total)
Share of Time Spent on Desktop vs. Mobile with Select Types of Digital Content Among UK Internet Users, Dec 2017 (% of total)
How Much Time per Day Do Social Media Users in South Korea Spend on Social Media? 2014-2017 (minutes, by device)
Canada Mobile Time Spent and Ad Spending 2018: How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Changes to Facebook Advertising After Cambridge Analytica: What's Happening with Usage, Advertising and Data Privacy
The Relationship Status of Publishers and the Duopoly: It's Complicated
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
WeChat Users in China Love 'Moments'
More Millennials, Gen Z Are Using Social Apps