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Data is from the August 2016 RetailMeNot survey as cited in press release. 1,506 parent internet users ages 22-68 in Canada who have children ages 4-21 were surveyed online during July 13-14, 2016. Respondents were Angus Reid Forum panelists. Data was weighted according to Canadian census figures for age, education, gender and region (and language in Quebec) to ensure a sample representative of the entire adult population in Canada. The margin of error is +/-2.5 percentage points, 19 times out of 20.
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