Attitudes Toward Targeted Advertising According to US Internet Users, by Generation, Nov 2015 (% of respondents in each group) - eMarketer
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Attitudes Toward Targeted Advertising According to US Internet Users, by Generation, Nov 2015 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Audience Theory | Ipsos | Yahoo

  • Methodology:

    Data is from the February 2016 Yahoo, Audience Theory and Ipsos report titled "Gen X: America's Most Influential Generation." 2,005 US adults ages 18+, including 853 ages 35-54, were surveyed online during November 2015. Audience Theory is a brand and strategy firm.

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