Attitudes Toward Sales and Coupons Among US Mothers vs. Total Female Consumers, March 2016 (% of mothers and % of total female population) - eMarketer

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Attitudes Toward Sales and Coupons Among US Mothers vs. Total Female Consumers, March 2016 (% of mothers and % of total female population)

Attitudes Toward Sales and Coupons Among US Mothers vs. Total Female Consumers, March 2016 (% of mothers and % of total female population)

Chart Profile

  • Measurement:

    (% of mothers and % of total female population)

  • Data Covered:

  • Source:

    Simmons Research

  • Methodology:

    Data is from the Simmons Research "Winter 2016 National Consumer Study." 23,934 US adult consumers, including 3,248 mothers with children in the household, were surveyed during February 2, 2015-March 2, 2016. Phase 1 consisted of either a telephone placement interview or a mail-based recruitment questionnaire to obtain the household's participation in the survey. Phase 2 involved mailing self-administered survey booklets to eligible household members.

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