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(% of respondents in each group)
Common Sense Media
Data is from the December 2017 Common Sense Media survey conducted by SurveyMonkey as cited in a press release. 884 US teens ages 14-17 and 3,282 US parents of teens were surveyed online during September 20-October 12, 2017. Data was weighted to be representative of the US population for age, race, sex, education and geography.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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Disagreement Persists Over Viewability Definition