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Internet of Things Institute
Data is from the June 2016 Internet of Things Institute "2016 IoT Trends Survey." 996 business executives worldwide were surveyed during March 8-April 15, 2016. 71% of the respondents were from the US. Internet of Things Institute provides insights and research on the internet of things (IoT).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition