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(% of respondents in each group)
Data is from the November 2017 Zebra Technologies "2017 Global Shopper Study." 7,500 internet users ages 18+ worldwide were surveyed online by Qualtrics during September 2017. Respondents all shopped digitally or in-store in the past month. Respondents were from Argentina (n=305), Australia/New Zealand (n=303), Brazil (n=304), Canada (n=302), Chile (n=304), China (n=302), Colombia (n=292), France (n=312), Germany (n=302), Hong Kong (n=299), Italy (n=309), Japan (n=301), Mexico (n=303), Poland (n=311), Russia (n=300), Singapore (n=301), Spain (n=300), Thailand (n=302), UAE (n=284), the UK (n=301) and the US (n=1,498). Zebra Technologies manufactures and sells marking, tracking and printing technologies.
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)
What Is the Most Important 2018 Holiday Season Audience for US Retail Digital Advertising Decision-Makers? (% of respondents)
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2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)
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