Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Interactive Advertising Bureau (IAB)
Data is from the July 2019 Interactive Advertising Bureau (IAB) report titled "Disrupting Brand Preference: The impact of Direct Brands across the path to purchase." 3,000 US internet users ages 13+ that are aware of/engaged with direct brands were surveyed online during May 2019. Internet users ages were 13-34 (1,000), 35-50 (1,000) and 50+ (1,000). Results were weighted against US Census Bureau factors such as gender and age.