Attitudes Toward Celebrity/Professional Influencers Among US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers, May 2019 (% of respondents) - eMarketer

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Attitudes Toward Celebrity/Professional Influencers Among US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers, May 2019 (% of respondents)

Attitudes Toward Celebrity/Professional Influencers Among US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers, May 2019 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Interactive Advertising Bureau (IAB)

  • Methodology:

    Data is from the July 2019 Interactive Advertising Bureau (IAB) report titled "Disrupting Brand Preference: The impact of Direct Brands across the path to purchase." 3,000 US internet users ages 13+ that are aware of/engaged with direct brands were surveyed online during May 2019. Internet users ages were 13-34 (1,000), 35-50 (1,000) and 50+ (1,000). Results were weighted against US Census Bureau factors such as gender and age.

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