Attitudes Toward Buying Digitally and Picking Up In-Store Among US Internet Users, by Demographic, Q4 2014 (% of respondents in each group) - eMarketer

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Attitudes Toward Buying Digitally and Picking Up In-Store Among US Internet Users, by Demographic, Q4 2014 (% of respondents in each group)

Attitudes Toward Buying Digitally and Picking Up In-Store Among US Internet Users, by Demographic, Q4 2014 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    King Retail Solutions (KRS)

  • Methodology:

    Data is from the May 2015 King Retail Solutions (KRS) report titled "Consumer Insights Survey Results Highlights." 1,223 US internet users ages 18-68 were surveyed online during Q4 2014. Millennials were defined as those ages 18-34, Generation X as ages 35-49 and baby boomers as ages 50-68. 76% of respondents owned a smartphone.

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