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Morar Consulting | Rakuten
Data is from an August 2017 Rakuten Marketing survey conducted by Morar Consulting. 205 UK marketers working directly on influencer programs were surveyed in July 2017. 12% of respondents worked in the electronics industry, 8% in premium fashion, 6% in housewares, 4% in mainstream fashion, 16% in other retail and the rest in worked in beauty, travel, FMCG and other.
Digital Activities in Great Britain, Q3 2017 (% of population)
Media Consumption Metrics Among Millennials vs. Total Adults in Great Britain, by Media, April 2017 (hrs:mins* and % reach**)
Preferred Way in Which UK Internet Users Discover Digital News Content, April 2017 (% of respondents)
Digital Activities of Consumers in Great Britain, by Age, April 2017 (% of respondents in each group)
Payment Model Currently Used by UK Marketers to Compensate Influencers, July 2017 (% of respondents)
UK Digital Users: eMarketer's Updated Estimates for 2017
UK Digital Users: The eMarketer Forecast for 2017
Marketing in the UK: Finding Value in Consumer Habits with Mobile Video
Influencer Marketing and Advertising Can Coexist on Instagram
Twitter Eyed for UK In-Stream Video Ad Rollout
BBC Dominates UK Market for Desktop News Consumers