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Morar Consulting | Rakuten
Data is from an August 2017 Rakuten Marketing survey conducted by Morar Consulting. 205 UK marketers working directly on influencer programs were surveyed in July 2017. 12% of respondents worked in the electronics industry, 8% in premium fashion, 6% in housewares, 4% in mainstream fashion, 16% in other retail and the rest in worked in beauty, travel, FMCG and other.
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