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(among campaigns analyzed by Merkle)
Data is from the October 2017 Merkle "Q3 2017 Digital Marketing Report." Data is based on activity among Merkle clients in North America during Q3 2017. Clients included have maintained active campaigns for at least 19 months, not changed campaign objectives or product offerings and meet minimum ad spend requirements. Merkle is a performance marketing solutions agency.
Percent of TV Budget Allocated to the Upfronts in 2019 According to CMOs Worldwide (% of respondents)
Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)
Primary Performance Metric Used by Companies Worldwide to Evaluate Success of Digital Display Media Spending, Oct 2018 (% of respondents)
US Federal Candidate Political Ad Spending Metrics, by Platform, Sep 9-22, 2018
How Are US Companies' Digital vs. Total Marketing/Advertising Budgets Likely to Change* in 2019? (% of respondents)
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Snapchat and Twitter 2018: Many Challenges, but a Few Things Advertisers Still Like
How GroupM Utilizes Supply Path Optimization
How Header Bidding Is Moving Into Apps
Are Second Screens Distracting TV Viewers?
How Tech Vendors Are Banking On Connected TV