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(among campaigns analyzed by Merkle)
Data is from the October 2017 Merkle "Q3 2017 Digital Marketing Report." Data is based on activity among Merkle clients in North America during Q3 2017. Clients included have maintained active campaigns for at least 19 months, not changed campaign objectives or product offerings and meet minimum ad spend requirements. Merkle is a performance marketing solutions agency.
Google Paid Search Ad Benchmarks in North America: Mobile Share of Ad Spending and Clicks, by Device and Industry, Q3 2017 (among campaigns analyzed by Merkle)
Google Paid Search Ad Benchmarks in North America: Ad Spending, Clicks and CPC YoY Growth, by Industry, Q3 2017 (among campaigns analyzed by Merkle)
US Desktop vs. Mobile Digital Ad Benchmarks: In-Target Rate, by Industry, Q2 2017 (% of total impressions)
Triggered* vs. Traditional Email Marketing Performance Metrics in North America, by Industry, Q1 2017 (among campaigns analyzed by Epsilon)
Email Marketing Performance Benchmarks in North America, by Industry, Q1 2017 (among campaigns analyzed by Epsilon)
Cross-Device Targeting: A More Holistic Audience View and a More Compelling Customer Experience
Performance Marketing in US Retail
In the Changing Cross-Device Identity Graph, Devices Just One Part of the Audience Equation
For JustFab, Instagram Advertising Is Too Much Like Facebook
Affiliate Marketing Is Highly Measurable, Scales Easily
How Retailers and CPG Brands Can Maximize Value