Plans & Pricing
Does My Company Subscribe?
(among impressions analyzed by ANA, ACA, Ebiquity and Ad/Fin)
Ad/Fin | Association of Canadian Advertisers (ACA) | Association of National Advertisers (ANA) | Ebiquity
Data is from the May 2017 Association of National Advertisers (ANA), Association of Canadian Advertisers (ACA), Ebiquity and Ad/Fin report titled "Programmatic: Seeing Through the Financial Fog." 16.4 billion ad impressions purchased on behalf of 7 major advertisers across 5 programmatic DSPs were analyzed during May 2015-April 2017. The advertisers span 30 major brands in auto, banking, beauty, CPG, fashion and travel. The data included both private marketplace (PMP) and real-time bidding (RTB) transactions. Over 95% of data was bought directly by the media agency and/or DSP as a managed service. The study did not directly investigate supply-side programmatic costs and fees incurred between the publisher and trading partners. The study does not include any potential effects of ad fraud, nonhuman traffic, viewability or brand safety. Ebiquity is a provider of independent marketing analytics to brands. Ad/Fin is a source for programmatic media trading intelligence.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos