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(among impressions analyzed by ANA, ACA, Ebiquity and Ad/Fin)
Ad/Fin | Association of Canadian Advertisers (ACA) | Association of National Advertisers (ANA) | Ebiquity
Data is from the May 2017 Association of National Advertisers (ANA), Association of Canadian Advertisers (ACA), Ebiquity and Ad/Fin report titled "Programmatic: Seeing Through the Financial Fog." 16.4 billion ad impressions purchased on behalf of 7 major advertisers across 5 programmatic DSPs were analyzed during May 2015-April 2017. The advertisers span 30 major brands in auto, banking, beauty, CPG, fashion and travel. The data included both private marketplace (PMP) and real-time bidding (RTB) transactions. Over 95% of data was bought directly by the media agency and/or DSP as a managed service. The study did not directly investigate supply-side programmatic costs and fees incurred between the publisher and trading partners. The study does not include any potential effects of ad fraud, nonhuman traffic, viewability or brand safety. Ebiquity is a provider of independent marketing analytics to brands. Ad/Fin is a source for programmatic media trading intelligence.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies