Plans & Pricing
Does My Company Subscribe?
(% of total)
Advertiser Perceptions | Interactive Advertising Bureau (IAB)
Data is from the April 2019 Interactive Advertising Bureau (IAB) "Digital Content NewFronts: 2019 Video Ad Spend Report" conducted by Advertiser Perceptions. 350 US agency (40%) and marketing (60%) professionals were surveyed online during February 18-March 1, 2019. Respondents identified their industries as automotive, CPG, fashion & apparel, finance, home furnishings, media & entertainment, retail and telecommunications. All respondents were involved in digital video advertising decision-making, had $1+ million in total annual ad spending in 2018 and had at minimum a modest understanding of the Digital Content NewFronts.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Are US Agencies and Marketers Aware of the Media Rating Council (MRC) Duration-Weighted Impression? (% of respondents, May 2019)
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
US Local Small Business Ad Metrics, by Business Size, 2019
Digital In-Feed Ad Spending in China, 2014-2021 (billions of Chinese yuan renminbi and % change)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
Five Charts: The State of Header Bidding
Five Charts: The State of Ad Fraud