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Cowen and Company
Data is from the January 2016 Cowen and Company report titled "Programmatic Spotlight: Ad Buyer Survey IV & Criteo Implications." Approximately 50 US senior ad buyers were surveyed in December 2015.
US TV and Digital Ad Spending, by Format, 2013-2019 (billions and % change)
US Digital Video Ad Benchmarks: Value Exchange and Native Video Completion Rate (VCR), by Video Ad Length, H2 2016 (among impressions served by Jun Group)
US Digital Video Ad Benchmarks: Video Completion Rate (VCR), by Gender and Video Ad Length, H2 2016 (among impressions served by Jun Group)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Race/Ethnicity, Q1 2017 (hrs:mins)
Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter
Television Update H2 2017: Advanced TV's Progress
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Advertisers Are Warming to Short-Form Pre-Roll Video Ads
Measure of Video Ad Spending Shows Sharp Increase