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Cowen and Company
Data is from the January 2016 Cowen and Company report titled "Programmatic Spotlight: Ad Buyer Survey IV & Criteo Implications." Approximately 50 US senior ad buyers were surveyed in December 2015.
Level of Attention that US Multidevice Users Pay to Devices While Viewing Traditional TV vs. Digital Video*, by Device, March 2017 (% of respondents)
Channels from Which US Agency and Marketing Professionals Plan to Shift Budget to Fund Increased Digital Video Ad Spending, April 2017 (% of respondents)
Share of 2017 Original Digital Video Content Spending Committed During NewFronts According to US Agency and Marketing Professionals, by Industry (% of total)
Expected Change in Cross-Platform TV/Video Spending According to US Agency vs. Marketing Professionals, April 2017 (% of total)
Obstacles to Spending More on Original Digital Video Advertising* According to US Agency and Marketing Professionals, April 2017 (% of respondents)
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Advertisers Are Warming to Short-Form Pre-Roll Video Ads
Measure of Video Ad Spending Shows Sharp Increase