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Cowen and Company
Data is from the January 2016 Cowen and Company report titled "Programmatic Spotlight: Ad Buyer Survey IV & Criteo Implications." Approximately 50 US senior ad buyers were surveyed in December 2015.
Weekly Time Spent Playing Educational Games vs. Viewing Media on Electronic Devices Among US Children, by Age, May 2017 (hours)
US TV* and Digital Video** Ad Spending, Programmatic vs. Nonprogrammatic, 2016 & 2019 (billions)
US Programmatic Digital Video Ad Spending, 2015-2019 (billions, % change and % of total digital video ad spending)
US Mobile Programmatic Display Ad Spending, by Format, 2015-2019 (billions, % change and % of total mobile programmatic display ad spending)
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % change and % of total)
Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Could Amazon Win a Major Chunk of the Video Ad Market?
Listen In: Key Trends in Digital Video