Allocation of 2015 vs. 2016 Digital Ad Spending According to US Ad Buyers, by Format (% of respondents) - eMarketer
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Allocation of 2015 vs. 2016 Digital Ad Spending According to US Ad Buyers, by Format (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Cowen and Company

  • Methodology:

    Data is from the January 2016 Cowen and Company report titled "Programmatic Spotlight: Ad Buyer Survey IV & Criteo Implications." Approximately 50 US senior ad buyers were surveyed in December 2015.

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