Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Cowen and Company
Data is from the January 2016 Cowen and Company report titled "Programmatic Spotlight: Ad Buyer Survey IV & Criteo Implications." Approximately 50 US senior ad buyers were surveyed in December 2015.
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % change and % of total)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Content Format, Q1 2017 (% of total ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Benchmarks: Pre-Roll vs. Mid-Roll Completion Rates, by Content Type, Q1 2017 (among ads served by FreeWheel)
US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
For Brands, Private Marketplaces and Audience Verification Top Requests for 2017
Going Beyond the IAB Video Viewability Standards
Advertisers Are Warming to Short-Form Pre-Roll Video Ads
Measure of Video Ad Spending Shows Sharp Increase