Affluent Internet Users in France, Germany and the UK Who Use an Ad Blocker, Q1 2018 (% of respondents) - eMarketer

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Affluent Internet Users in France, Germany and the UK Who Use an Ad Blocker, Q1 2018 (% of respondents)

Affluent Internet Users in France, Germany and the UK Who Use an Ad Blocker, Q1 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    GlobalWebIndex

  • Methodology:

    Data is from the Q1 2018 GlobalWebIndex survey released May 23, 2018. GlobalWebIndex interviewed affluent internet users ages 16-64 in China (n=2,647), France (n=598), Germany (n=520) and the UK (n=1,482) via desktop, laptop, mobile or tablet. Affluent is defined as the first quintile in each market by GlobalWebIndex's Social Grading Segmentation, which ranks respondents based on their answers to a number of questions relating to their lifestyles, professional lives and personal circumstances including income, car ownership, device ownership, educational achievement, vacations (foreign, domestic), savings and investments and working status. There are a total of 175 points available for each respondents and then divided into five groups, and become the five social grade quintiles.

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