Plans & Pricing
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(% of respondents)
Data is from the Q1 2018 GlobalWebIndex survey released May 23, 2018. GlobalWebIndex interviewed affluent internet users ages 16-64 in China (n=2,647), France (n=598), Germany (n=520) and the UK (n=1,482) via desktop, laptop, mobile or tablet. Affluent is defined as the first quintile in each market by GlobalWebIndex's Social Grading Segmentation, which ranks respondents based on their answers to a number of questions relating to their lifestyles, professional lives and personal circumstances including income, car ownership, device ownership, educational achievement, vacations (foreign, domestic), savings and investments and working status. There are a total of 175 points available for each respondents and then divided into five groups, and become the five social grade quintiles.
Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change)
Number of US Direct-to-Consumer (D2C) Brands Advertising on TV, Q1 2017-Q1 2019
Which Information Sources Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
Digital In-Feed Ad Spending in China, 2014-2021 (billions of Chinese yuan renminbi and % change)
Digital Ad Dollars Worldwide Lost to Fraud, 2014-2019 (billions)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
US Programmatic Ad Spending Forecast 2019: Nearly Half of Programmatic Ad Dollars Now Go to Video
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Five Charts: The State of Ad Fraud
Marketers Are Split on How They Define OTT