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(% of respondents)
Forrester Consulting | MediaMath
Data is from the April 2016 Forrester Consulting report titled "Programmatic: The Shifting Paradigm Of Digital Marketing" commissioned by MediaMath. 300 marketing and media buying decision-makers were surveyed in February 2016. Respondents were from Australia, India, Indonesia, Japan, Malaysia and Singapore. Respondents were manager level or above and mostly from B2C industries with annual revenues of $25+ million.