Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total) - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Chart

Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total)

Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total)

Chart Profile

  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    Advertiser Perceptions

  • Methodology:

    Data is from the November 2018 Advertiser Perceptions "SSP Report: November 2018." 154 US digital sales and operations contacts from the Advertiser Perceptions Media Decision Maker database were surveyed online during August-September 2018. All respondents were involved in display or video sales or operations/monetization, own or use a Supply Side Platform (SSP) and were involved in usage. Respondents had job titles of mid-level director/supervisor (38%) or senior vice president (62%).

What do I get with eMarketer PRO?