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(% of respondents in each group)
Data is from the August 2016 Deloitte "Media Consumer Survey 2016: Australian media and digital preferences" conducted by an independent research company. More than 2,000 internet users ages 14+ in Australia were surveyed online in April 2016. Respondents were divided into segments by age: trailing millennials (ages 14-26), leading millennials (ages 27-32), Gen X (ages 33-49), baby boomers (ages 50-68) and seniors (ages 69+). The report is part of a worldwide survey that was undertaken in Australia, Norway and the US. Some identical questions were asked across all geographies and age groups with some regionalization to ensure local relevance. All data was weighted back to the most recent census data in each country.
Demographic Profile of US Light, Medium and Heavy Digital Shoppers, Dec 2017 (% of total)
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Nov 2017 (% of respondents in each group)
Demographic Profile of US Twitter Users, 2018 (% of social network users in each group)
Demographic Profile of US Tumblr Users, 2018 (% of social network users in each group)
Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: March 15, 2018
Just How Different Are Younger and Older Millennials?