Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the January 2018 Sprout Social report titled "Championing Change in the Age of Social Media." 1,022 US internet users ages 18+ were surveyed online during September 22-25, 2017. Respondents were female (66%) and male (34%). Respondents identified their age as 18-24 (12%), 25-34 (27%), 35-44 (25%), 45-54 (16%), 55-64 (15%) and 65+ (6%). Respondents identified their highest level of education as high school graduate or less (18%), some college or vocational training (27%), associate's degree (11%), bachelor's degree (28%) and advanced degree (16%). Respondents identified their race/ethnicity as Asian (8%), black or African-American (7%), Hispanic or Latino (10%), Native American (1%), Pacific Islander (7%), white or Caucasian (79%) and other (1%). Respondents identified their political views as very liberal (16%), moderately liberal (20%), moderate (37%), moderately conservative (20%) and very conservative (10%). Sprout Social is a social media analytics and monitoring service.
What Is US B2B Marketers' Primary Goal When Producing Content? (% of respondents, Jan 2019)
Most Important Factor Driving Success of Content Programs According to US B2B Marketers, Jan 2019 (% of respondents)
Aspects of Content Marketing Programs that US B2B Marketers Say They Need to Improve Urgently*, Jan 2019 (% of respondents)
Which Types of Content Do US B2B Marketers Believe Their Organization Will Produce More* of in the Next 12 Months? (% of respondents, Jan 2019)
Multimedia Content that US B2B Marketers Believe Will Have the Greatest Effect on Their Approach to Marketing in the Next 12 Months, Jan 2019 (% of respondents)
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
Advancing Marketing Attribution, Part 2: Combining Company- and Channel-Level KPIs
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year
What Retailers Need to Know About Influencer Marketing