Actions Taken in Response to Content Marketing* by Internet Users in Germany Who Respond Positively to Content Marketing vs. Total Internet Users, Nov 2016 (% of respondents in each group) - eMarketer
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Actions Taken in Response to Content Marketing* by Internet Users in Germany Who Respond Positively to Content Marketing vs. Total Internet Users, Nov 2016 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    YouGov

  • Methodology:

    Data is from the January 2017 YouGov report titled "Wundermittel Content Marketing?" 3,000 internet users ages 18+ in Germany were surveyed online in November 2016. Among the respondents were 816 who responded positively to content marketing as indicated by their responses on average of at least "good" to the question, "And how do you personally evaluate such company content in general?" for all content items surveyed (e..g., company blogs, interactive tools and games, printed customer magazines, etc.).

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