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(% of respondents in each group)
Data is from the January 2017 YouGov report titled "Wundermittel Content Marketing?" 3,000 internet users ages 18+ in Germany were surveyed online in November 2016. Among the respondents were 816 who responded positively to content marketing as indicated by their responses on average of at least "good" to the question, "And how do you personally evaluate such company content in general?" for all content items surveyed (e..g., company blogs, interactive tools and games, printed customer magazines, etc.).
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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