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(% of respondents)
Data is from the October 2017 AdColony "Consumer Sentiment Survey Fall 2017." More than 1,500 mobile users ages 14+ in Europe (including some in the Middle East & Africa) and North America were surveyed via mobile device during Q3 2017. Respondents were recruited through AdColony's platform. AdColony is a mobile advertising and marketing platform.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Marketing Channels on Which Healthcare/Life Sciences Professionals in North America Plan to Focus in 2018 (% of respondents)
US Internet Users' Preferred Channel for Receiving Incentives/Rewards, Sep 2017 (% of respondents)
Programmatic Advertising in China: eMarketer's Updated Forecast and Estimates
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
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Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
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eMarketer Releases New Estimates for Programmatic Ad Spending in China