US Hispanics Continue to Lead in Digital Video Consumption - eMarketer

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eMarketer Brief

US Hispanics Continue to Lead in Digital Video Consumption

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Brief Summary

The US video content landscape has been undergoing a shift as consumers spend more time viewing video on smartphones and PCs than on TVs. Hispanics continue to be on the forefront of this shift. Recent research looked at how much time US Hispanics spent with digital video, the devices they used to view content and the effectiveness of video ads on these different devices.

Key Insights

  • US Hispanic digital video viewers spend nearly 20% more time per day watching digital video than do non-Hispanic US digital video viewers.
  • Between Q1 2015 and Q1 2016, monthly desktop video viewing by US Hispanics rose by more than 11 hours, while monthly smartphone video viewing increased by more than 1 hour.

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