Brief Summary
eMarketer expects that total media ad spending in Indonesia will total $2.69 billion in 2016, an increase of 8.9% over the previous year. By 2020, ad spending in the country will reach $3.56 billion.
Key Insights
- TV and newspapers will draw the majority of ad dollars in Indonesia over the next few years.
- Digital ad spending will see the strongest growth rate out of all media types throughout the forecast period.