Total Media Ad Spending in Indonesia to Near $2.7 Billion in 2016 - eMarketer

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eMarketer Brief

Total Media Ad Spending in Indonesia to Near $2.7 Billion in 2016

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Brief Summary

eMarketer expects that total media ad spending in Indonesia will total $2.69 billion in 2016, an increase of 8.9% over the previous year. By 2020, ad spending in the country will reach $3.56 billion.

Key Insights

  • TV and newspapers will draw the majority of ad dollars in Indonesia over the next few years.
  • Digital ad spending will see the strongest growth rate out of all media types throughout the forecast period.

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