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Over the last five years, Snapchat has become one of the major social networks for young, mobile-first audiences, as well as a top destination for brands that want to connect with this audience directly. Millennials continue to make up the overwhelming majority of US Snapchat users, and research shows that they're highly engaged on the app when it comes to frequency and how much time they're spending with it.
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, May 2017 (% of respondents)
Reasons that US Instagram Users Use Instagram, by Gender, May 2017 (% of respondents in each group)
Reasons that US Snapchat Users Use Snapchat, by Gender, May 2017 (% of respondents in each group)
US Internet Users Who Use Select Social Media Platforms, by Gender, May 2017 (% of respondents in each group)
Frequency with Which US Snapchat Users Skip Ads on Snapchat, by Gender, May 2017 (% of respondents in each group)
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11 Key Digital Trends for 2016: Our Predictions for What Will—and Won't—Happen Next Year
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
Young Millennials Are All About Snapchat
Snapchat and Instagram's Young Audiences Rarely Notice Ads on Platforms