A Snapshot of Snapchat Usage Among US Millennials - eMarketer

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eMarketer Brief

A Snapshot of Snapchat Usage Among US Millennials

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Brief Summary

Over the last five years, Snapchat has become one of the major social networks for young, mobile-first audiences, as well as a top destination for brands that want to connect with this audience directly. Millennials continue to make up the overwhelming majority of US Snapchat users, and research shows that they're highly engaged on the app when it comes to frequency and how much time they're spending with it.

Key Insights

  • In 2016, more than half of US millennial smartphone owners will use Snapchat regularly.
  • Millennials will account for 70% of Snapchat’s US monthly active users this year.

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