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Over the last five years, Snapchat has become one of the major social networks for young, mobile-first audiences, as well as a top destination for brands that want to connect with this audience directly. Millennials continue to make up the overwhelming majority of US Snapchat users, and research shows that they're highly engaged on the app when it comes to frequency and how much time they're spending with it.
Most Important Mobile Apps Among US Internet Users, by Gender, Q2 2017 (% of respondents in each group)
Most Important Mobile Apps According to US Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
Timeframe in Which US Internet Users Last Used Snapchat, by Demographic, Aug 2017 (% of respondents)
US Millennial Snapchat User Penetration, by Age, June 2014-June 2017 (% of smartphone app users in each group)
Frequency with Which US Millennial Internet Users Use Instagram, Q1 2016-Q3 2017 (% of respondents)
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App
Young Millennials Are All About Snapchat