A Snapshot of Snapchat Usage Among US Millennials - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Brief

A Snapshot of Snapchat Usage Among US Millennials

Preview from eMarketer PRO

Brief Summary

Over the last five years, Snapchat has become one of the major social networks for young, mobile-first audiences, as well as a top destination for brands that want to connect with this audience directly. Millennials continue to make up the overwhelming majority of US Snapchat users, and research shows that they're highly engaged on the app when it comes to frequency and how much time they're spending with it.

Key Insights

  • In 2016, more than half of US millennial smartphone owners will use Snapchat regularly.
  • Millennials will account for 70% of Snapchat’s US monthly active users this year.

Access the full brief and more with eMarketer PRO

Learn more about PRO
  • 200+ new reports / yr
  • 7,500+ industry metrics to build your own charts
  • 50,000+ charts / yr
Request a Quote

Related charts in eMarketer PRO:

Weekly Time Spent with Social Media and Devices Among US Mothers, by Demographic, Q3 2016 (hrs:mins) CHART

Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, Nov 2016 (% of respondents in each group) CHART PRO

Demographics and User Metrics of US Mobile Messaging App Users, by Messaging Frequency, Sep 2016 CHART PRO

Types of Messaging Apps Used by US Smartphone Owners, by Demographic, April 2016 (% of respondents in each group) CHART PRO

Smartphone Owners in the US and Select Countries in Western Europe Who Use Messaging Apps to Replace Paid Text Messaging vs. Voice Calls, by Demographic, Aug 2016 (% of respondents in each group) CHART PRO

Related analysis in eMarketer PRO:

US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them REPORT PRO

11 Key Digital Trends for 2016: Our Predictions for What Will—and Won't—Happen Next Year REPORT PRO

Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel INTERVIEW PRO

AOL Sees Success with Snapchat Advertising to Millennials INTERVIEW PRO

Snapchat and Instagram's Young Audiences Rarely Notice Ads on Platforms ARTICLE

Most US Young Adults Watch Mobile Video on Facebook, YouTube Daily ARTICLE