Millennials Block Mobile Ads More than Any Other US Age Group - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Brief

Millennials Block Mobile Ads More than Any Other US Age Group

Preview from eMarketer PRO

Topics:

Brief Summary

Millennials have outpaced the US population overall for adoption of mobile ad blockers. Dissatisfaction with mobile ads among this highly mobile-engaged group is driving their blocker usage.

Key Insights

  • Approximately 17% of 18- to 24-year-olds US internet users used a mobile ad blocker as of July 2016.
  • Mobile pop-up and video ads are among the most annoying for US millennial smartphone users.

Access the full brief and more with eMarketer PRO

Learn more about PRO
  • 200+ new reports / yr
  • 7,500+ industry metrics to build your own charts
  • 50,000+ charts / yr
Request a Quote