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Millennials have outpaced the US population overall for adoption of mobile ad blockers. Dissatisfaction with mobile ads among this highly mobile-engaged group is driving their blocker usage.
Primary Type of Marketing Email that Motivates US Internet Users Ages 18-44 to Take Action, Nov 2017 (% of respondents)
Tech Company Most Likely to Still Exist in 50 Years According to US Internet Users, by Age, Oct 2017 (% of respondents)
Devices Owned by US Teen Internet Users, Sep 2017 (% of respondents)
Websites/Apps Used by US Teen Internet Users, 2016 & 2017 (% of respondents)
Average Daily Time Spent with Media Among US Children, by Activity/Device, 2011, 2013 & 2017 (hrs:mins)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Start Asking 'Who Makes the Buying Decision?' While Planning Influencer Marketing
YouTube's Teen Viewers Complain of Too Many Ads
Teens Don't Know Whether to Trust Ads