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Millennials have outpaced the US population overall for adoption of mobile ad blockers. Dissatisfaction with mobile ads among this highly mobile-engaged group is driving their blocker usage.
US Internet Users Who Are Aware of Select Virtual Reality Devices, Q1 2017 (% of respondents)
Ways in Which US Millennial Internet Users Watch TV Content, April 2017 (% of respondents)
Primary Device Used by US Millennial Internet Users to Watch TV Content, April 2017 (% of respondents)
Extent to Which US Teen Internet Users Agree Ads Help Them Choose What They Want to Buy, May 2017 (% of respondents)
Extent to Which US Teen Internet Users Find Ads Trustworthy, by Gender, May 2017 (% of respondents in each group)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
What It Will Take for Baby Boomers to Trust Self-Driving Cars
Baby Boomers Are Hesitant About In-Home Technology—but that Will Change
Teens Don't Know Whether to Trust Ads
Has Trust in Self-Driving Cars Changed? Not Really