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Millennials have outpaced the US population overall for adoption of mobile ad blockers. Dissatisfaction with mobile ads among this highly mobile-engaged group is driving their blocker usage.
Likelihood that US Millennial Internet Users Would Purchase Products/Services from Brands Using a Chatbot, Dec 2016 (% of respondents)
US Millennial Chatbot Users' Primary Attitude Toward Their Experience Using Chatbots, Dec 2016 (% of respondents)
Leading Methods for Viewing TV Shows According to US Millennial Male Internet Users, Nov 2016 (% of respondents)
Primary Way in Which US Millennial Male Internet Users Get Their News, Nov 2016 (% of respondents)
US Ad Blocking Users, by Select Generation, 2014-2018 (millions)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Digital Users: eMarketer's Updated Estimates for 2016
Keeping Up with the Millennials: Gen Xers Make Strides in Digital Media Usage
How Jewelry Subscription Service Rocksbox Attracts Older Millennials
If Anyone Is Going to Buy Directly from a Chatbot, It's Millennials
What Do Teen Influencers Watch on YouTube?