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Millennials have outpaced the US population overall for adoption of mobile ad blockers. Dissatisfaction with mobile ads among this highly mobile-engaged group is driving their blocker usage.
US Consumers Who Have Purchased Select Sports-Related Products/Services, by Generation, Aug 2017 (% of respondents in each group)
US Internet Users Who Use a Smartphone to Access Email, by OS and Age, Aug 2017 (% of respondents)
Social Media Platforms on Which There Are Too Many Ads According to US Teen Social Media Users, Jan 2017 (% of respondents)
Digital Marketing vs. Traditional Ad Spending Growth According to US Marketing Executives, Aug 2012-Aug 2017 (% change)
CRM vs. Brand Spending Growth According to US Marketing Executives, Aug 2014-Aug 2017 (% change)
US Kids and Digital: Gauging How Digital These Digital Natives Really Are
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Mothers' Digital Media Usage Is All About Convenience and Commiseration
Start Asking 'Who Makes the Buying Decision?' While Planning Influencer Marketing
YouTube's Teen Viewers Complain of Too Many Ads
Teens Don't Know Whether to Trust Ads