The Majority of Millennials Actively Ignore Ads - eMarketer

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eMarketer Brief

The Majority of Millennials Actively Ignore Ads

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Brief Summary

US millennials are a highly coveted consumer group among advertisers, but they’re known for being particularly discerning when it comes to advertising. They’re not only driving the usage of ad blockers, but actively tuning out ads, according to recent research.

Key Insights

  • Approximately 77% of US millennials actively tune out ads, 75% find ads disruptive, and 65% agree that the world would be a better place without ads.
  • More than 60% of US internet users ages 30 and under said they disliked ads a little or a lot, compared with only 34% who said they liked ads at least a little.

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