The Global Privacy Landscape: A Complex Patchwork of Rules and Regulations - eMarketer

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eMarketer Brief

The Global Privacy Landscape: A Complex Patchwork of Rules and Regulations

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Brief Summary

Staying abreast of privacy regulations around the world is proving to be a daunting challenge for many global brands. The US, UK, European Union (EU), Latin America, Asia-Pacific and other countries and regions have different ways of interpreting rules and enforcing laws, which keeps companies on their toes when it comes to collecting, sharing and using personal data for marketing and advertising. This brief summarizes the data privacy laws in each region of the world.

Key Insights

  • The US has numerous federal, state and local laws governing the use of personally identifiable information, but it also relies heavily on voluntary compliance with industry-supported guidelines.
  • Canada’s laws are generally stricter than those in the US, and the country has been aggressive about enforcing its privacy regulations.

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