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eMarketer Attention! 2016, eMarketer's full-day event, hosted professionals from across the digital marketing and media ecosystem to gather and talk about one of the most important issues facing them today: how to get, keep, measure and maximize attention from customers and prospects. This Roundup of articles, key data and interviews was created to go beyond the event's talks and to spur continued thought and dialog.
This Snapshot provides a key to US digital ad spending trends, including infographics illustrating how digital fits into the total media ecosystem, how mobile fits into digital, and how quickly advertisers across industries are increasing their digital budgets.
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