« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

Content Roundups

US Social Usage StatPack 2017

Presented by:

US Social Usage StatPack 2017

The StatPack is broken out into three sections:

  • Social Network Usage in the US
  • The Impact of Mobile
  • Usage by Platform: From Facebook to Snapchat
Customer Experience Report

Presented by:

Path to Purchase Beyond the Retail Vertical

Download to learn:

  • How US digital shoppers and buyers are stacking up this year
  • How services-oriented industries are tailoring ad spend to consumer behavior
  • How mobile is impacting the banking, healthcare and travel verticals
  • How Sprint Prepaid Group and Bloomberg are adapting to consumer habits
Customer Experience Report

Presented by:

Digital Transformation 2017 Report

Download to learn:

  • Why a digital transformation is necessary to combat competitors, keep pace with technologies and evolve with shifting consumer expectations
  • Why marketers may find themselves responsible for leading the charge
  • What the common drivers and challenges of digital transformation programs are
  • Which metrics are used to gauge success
Customer Experience Report

Presented by:

Customer Experience 2017 Report

Download to learn:

  • How marketers are improving the customer experience on traditional and digital channels
  • The digital tools and technologies retailers are using to make in-store shopping more personalized and relevant
  • What consumers are looking for from brands
  • How a better understanding of the customer journey can help marketers deliver real-time, customized brand experiences
Omnichannel Retail StatPack

Presented by:

US Omnichannel Retail StatPack

The StatPack is broken out into four sections:

  • Retailers: Adoption, Drivers and Challenges
  • Consumer Path to Purchase
  • The In-Store Experience
  • Buy Online, Pick Up In-Store
Influencer Marketing Cover

Presented by:

Roundup: Influencer Marketing 2017

Download to learn:

  • How consumer trust is evolving and altering influencer marketing
  • What experts are saying about everything from go-to channels to sponsored post ethics
  • How brands are stretching their dollars by repurposing content
  • How Kimberly-Clark and H2O+ Beauty are tying influencer campaigns to sales
Predictive Marketing Cover

Presented by:

Roundup: Predictive Marketing 2017

Download to learn:

  • How predictive tools stack up country-by-country
  • How marketers can achieve value from future data use
  • What role marketing technology plays in predictive marketing
  • How eBay, Microsoft and Dell use machine learning and more
RightMsg Cover

Presented by:

Roundup: Right Message, Right Time, Right Target

Download to learn:

  • How executives are looking to tech tools to help with their personalized marketing
  • What consumers like and dislike about tailored ads
  • What types of personalization strategies are being implemented
  • How Peapod and eBay are putting real-time custom messaging to work
Customer Experience Roundup

Presented by:

Customer Experience Roundup

Download to learn:

  • Why backing of customer analytics is key to understanding the consumer journey
  • The role of in-store technologies, personalization and content management systems
  • What questions both marketers and consumers are raising about data-gathering processes
  • How Citi Global Cards, Drizly and Aldo are “sweating the details” of the customer experience
US Mobile Time Spent and Activities 2017

Presented by:

US Mobile Time Spent and Activities 2017 StatPack

The StatPack is broken out into three sections:

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets
Search Marketing Roundup

Presented by:

Search Marketing 2017 Roundup

Download to learn:

  • Where search stacks up among the other digital formats
  • The effectiveness of search engine optimization (SEO) when it comes to local services
  • Why paid search campaigns have become more challenging
  • How Hearst, Houzz and The Leading Hotels of the World are leveraging artificial intelligence to personalize search
Email Marketing Benchmarks

Presented by:

Email Marketing Benchmarks Report

Download to learn:

  • The current state of email, including performance metrics and the latest trends
  • How marketers are integrating email into larger digital and mobile communication strategies
  • Why opens aren’t translating to conversions on mobile devices and how brands can improve the experience
  • How maintaining a high level of list health and subscriber quality can combat deliverability issues
Artificial Intelligence

Presented by:

Artificial Intelligence—What’s Now, New and Next

Download to learn:

  • The size and value of the AI market
  • Which technologies are helping to propel the quick development and adoption of AI
  • Which large tech companies are dominating the market and where startups are finding their place
  • Methods being used by companies across industries to acquire technology
Multichannel Attribution Roundup in 2017

Presented by:

Multichannel Attribution Roundup

Download to learn:

  • What the state of attribution modeling is today
  • Why more marketers are turning toward cross-device targeting
  • Why blended attribution models could be the next big thing
  • What pain points remain for the multichannel attribution landscape
Effective Approaches to Marketing Agility

Presented by:

Location-Based Marketing in Retail Roundup

Download to learn:

  • Where retailers can place location-based digital ads with offline objectives
  • Why technologies like geolocation and customer ID still need work
  • How beacons can play a role in store perimeter marketing
  • How Bloomingdale’s and Snapchat are getting shoppers to the shelves
Effective Approaches to Marketing Agility

Presented by:

Data-Driven Marketing Roundup

Download to learn:

  • Why investment in data-driven marketing is ramping up, and how better training and tools could improve the approach
  • Why CRM and predictive technologies are key to data-driven efforts
  • How popchips and Pernod Ricard are looking to data to help them make the right call
Effective Approaches to Marketing Agility

Presented by:

Report: Effective Approaches to
Marketing Agility

Key elements include:

  • How the urgency of real-time marketing has extended beyond social
  • What the Agile methodology is and how brands and agencies are adapting it
  • Why training, new talent, culture and structure may have to be revised to obtain greater responsiveness to customers and markets
  • Why brands are working more closely with nontraditional marketing partners like digital publishers and innovation consultancies
Infographic Commerce Snapshot 2017

Infographic Commerce Snapshot 2017

Key elements in this infographic Snapshot:

  • How big the overall US retail market is, online and offline
  • How many people use mobile devices for shopping and buying
  • What the most popular product categories are for digital shopping
  • How retailers are advertising on digital media
US Retail Ecommerce StatPack

Presented by:

US Retail Ecommerce StatPack

The StatPack is broken out into four sections:

  • Digital Shoppers and Buyers
  • Ecommerce Growth
  • Ecommerce Performance
  • Chief Referral Sources
Personalization in Retail Roundup

Presented by:

Personalization in Retail Roundup

Key elements include:

  • What drives customer engagement today
  • How tailored offerings and messaging can solve shoppers’ biggest frustrations
  • What channels marketers are using for personalization efforts
  • How RetailMeNot and Amazon are leveraging tech tools for personalized features
Artificial Intelligence Roundup

Presented by:

Artificial Intelligence Roundup

Key elements include:

  • Why predictive analytics may be the key to fully understanding customer behavior
  • How AI-powered tools like chatbots and virtual digital assistants are offering convenience to consumers
  • Why B2Bs are eager to adopt machine-learning
  • How TD Ameritrade and easyJet are using AI technologies to boost sales
Big Data Roundup

Presented by:

Big Data Roundup

Key elements include:

  • How businesses are looking to break through with data-driven marketing this year
  • Why quality of the numbers is still a top concern
  • How data is becoming more and more influential in how brands deal with agencies
  • How NBC Universal and Flywheel Sports are leveraging big data sets to put them to work
US Mobile StatPack

Presented by:

US Mobile StatPack

Key elements include:

  • US mobile device reach
  • Mobile shoppers and buyers
  • Mcommerce influence
Loyalty Marketing Roundup

Presented by:

Loyalty Marketing Roundup

Key elements include:

  • Leading reasons for joining, participating in and leaving loyalty programs
  • Preferred channels for receiving loyalty-related communication
  • How loyalty programs may affect the 2016 holiday shopping season
  • How Dopamine and Capgemini are creating compelling loyalty experiences for their consumers
StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

Presented by:

StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

Key elements include:

  • TV and video advertising are increasingly complementary
  • Digital adoption is proven out by time spent on media data
  • The sky isn't falling on TV advertising or content
  • Young adults are leading the charge toward digital
  • TV still owns mega-events...for now
  • Go beyond the articles:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »