A Good Time for Avocados?
Research from Ibotta, analyzing millennial shopping habits, found that Wednesday was the best day for this group to buy avocados, as they were 25% cheaper than on Sunday, which was considered the worst day to buy. Wednesday was also the ideal day to buy rose—prices were 9% lower than on the most expensive day, Tuesday.
A study from Vidyard and Demand Metric found that more than nine in 10 B2B respondents say video is becoming increasingly important when it comes to marketing content. And seven in 10 say the channel converts better than other types of content.
Too Many Devices?
How many devices does the average digital consumer own? According to research from GlobalWebIndex, the number is 3.23. While young consumers may be considered the most tech-savvy, they actually own fewer connected devices than their older counterparts. But that's not surprising, given their "financial limitations," the study said.