TV Revenue Drop:
TV ad revenues in the US are projected to slip in 2017. According to estimates from SNL Kagan, the traditional media format will generate $21.38 billion in ad revenues this year, a decline of 6.5% from last year. However, revenues will rebound in 2018 to hit an estimated $23.43 billion, bolstered by increased ad spending from the US midterm elections as well as the Winter Olympics in South Korea.
Cyberattacks keep piling on to the cost of doing business in a digital world. Security firm Kaspersky Lab reports that data breaches cost enterprises in North America a per-breach average of $1.3 million so far this year, already exceeding 2016's average of $1.2 million. At the same time, the average IT security budget for enterprises worldwide dropped to $13.7 million this year from $25.5 million in 2016.
Hold the Mayo:
Is customization the key for quick-service restaurants (QSRs)? A survey of QSR consumers in the US from AYTM Market Research found that nearly one-quarter of respondents preferred a QSR with a fully customizable or "build-your-own" menu. That was more than the 14% who desired a set menu. In addition, nearly half (44%) had eaten at a QSR with at least some type of menu customization within the previous week.
All TV Everything:
GlobalWebIndex reports that the number of internet users worldwide who only use a TV to consume content is surprisingly high, at one in four. By comparison, 13% of respondents used only a digital device—such as a PC, smartphone or tablet— to watch content. Unsurprisingly, a higher percentage of older respondents relied wholly on TVs to get their fix of shows.
Teens' social use may seem all about highlighting one's best self, but social media can also be used for less positive applications. According to a survey of UK teens ages 13 to 15 by YouGov, 25% said they or their friends had dumped a boyfriend or girlfriend by text message or on WhatsApp, while 30% had dumped someone in person. Snapchat was the next most popular digital dumping tool, employed by 14%, followed by Facebook (7%) and email (2%).