Study finds about half of US smartphone owners use it weekly
US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.
A June 2017 study of smartphone owners worldwide from J. Walter Thompson (JWT), The Innovation Group (JWT’s in-house think tank) and Mindshare Futures found that just under half of US respondents (49%) used their voice assistants on a weekly basis, compared with 31% of global respondents.
The survey also turned up some evidence that international users haven’t found the experience to be a positive one: 18% of worldwide respondents said they had used voice-enabled technology just once or twice, compared with 10% in the US.
The study also examined the various ways smartphone owners used voice assistants, including doing online searches, checking the weather or finding a local business. Across the board, US respondents were more likely to use voice-enabled technology.
The JWT/Mindshare data suggests a significantly higher usage level of voice technology in the US than eMarketer’s latest estimate, which puts the total number of voice-enabled digital assistant users at 27.5% of all smartphone users in 2017. Millennials make up the biggest group of users, according to eMarketer estimates, with 29.9 million using voice-enabled digital assistants at least once a month this year.