Retail ecommerce sales in Latin America are growing at a rapid pace, eMarketer estimates. Based on our latest figures for total and digital retail around the world, ecommerce sales in the region will reach nearly $50 billion this year, an increase of 23.9%.
Nearly $20 billion in sales will come from Brazil alone, where ecommerce also makes up a greater share of the total retail market than elsewhere in the region (a still-tiny 2.8%). Mexico is in a distant second, with $5.70 billion in retail ecommerce sales this year, or 1.5% of all retail sales in the country.
Growth is fastest in Argentina, where ecommerce sales will be up 40.0% this year to nearly $5 billion.
By the end of our forecast period, retail ecommerce in Latin America will reach $84.75 billion, or 3.2% of retail sales in the region. Growth will still be in the double digits in 2019.
eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.