Many brands appear to be saying “Cheese!” for the camera—or at least for Facebook. According to March 2014 research by Socialbakers.com, photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide. In comparison, second-place links claimed just 10% of posts.
A January 2014 study by quintly found similar results, though photos grabbed a smaller share here (54%). Links ranked second again, with 30% of posts. The difference in share may be due to the different pages and content types included in Socialbakers.com’s and quintly’s studies.
Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far. Socialbakers.com looked at the top 10% of posts made by more than 30,000 Facebook brand pages and found that photos saw the most action—with a whopping 87% of total interactions. No other content type claimed more than 4% of the overall post pie.
However, Socialbakers.com was quick to note that not all pictures posted on Facebook are created equal. In order to see high response rates, brands must share quality photos.