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The features of Apple’s iPad and competing tablets have made them an ideal entertainment and media consumption device, but many tablet owners also have a strong interest in online shopping, and retailers are taking note.
“The iPad’s portability, tactile screen and vivid graphics foster a casual and exploratory shopping experience that leads to product discovery, impulse buying and shared purchasing,” said Jeffrey Grau, eMarketer principal analyst and author of the new report, “How the iPad Is Transforming Retail.”
Some 41% of consumers likely to purchase an iPad cited shopping as a reason for their interest, reported Vision Critical, a Vancouver-based research and technology firm, in a November 2010 survey.
This year, eMarketer estimates, the US installed base for tablet devices will reach 24 million. And research from Pew Internet and American Life Project and Forrester Research shows buyers tend to be young, educated and wealthy.
In addition, retailers may have an even bigger opportunity in arming in-store sales associates with the devices. Thanks to the iPad, retail’s dream of web-enabled in-store kiosks providing additional product information and access to an “endless aisle” of goods may finally be realized.
The full report, “How the iPad Is Transforming Retail” also answers these key questions:
To purchase the report, click here. Total Access clients, log in and view the report now.
Check out today’s other article, “Social Media Marketing in Mobile-Oriented Countries.”
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