iOS Devices Still Reign for Mobile Payments - eMarketer

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iOS Devices Still Reign for Mobile Payments

However, Android tiptoes toward iOS's territory

May 19, 2015

Apple Pay’s October 2014 launch brought the potential of mobile payments front and center. As mobile payment app developers determine where to focus their efforts and retailers figure out which forms to accept, the most popular devices and operating systems will have an influence.

Mobile Payment Share Worldwide, by Device/OS, Q1 2014 & Q1 2015 (% of total)

According to data from Adyen, Apple still dominates the global mobile payments landscape. In Q1 2015, devices running iOS accounted for 65.0% of mobile payments worldwide. While the operating system’s (OS’s) share was evenly split between iPhone (34.3%) and iPad (30.7%), the story was not the same for Android. The Google OS had increased its share slightly between Q1 2014 and Q1 2015, from 30.1% to 34.9%, due to growth in payments on Android phones. Those devices reached 27.3% share in the first quarter of this year as tablets running Google’s OS saw no change (7.6%)—meaning those designing mobile payment apps for Android should focus first on smartphones.

Mobile Payment Apps Ever Used by Smartphone Owners Worldwide*, by OS, Feb 2015 (% of respondents)

February 2015 research by Cowen and Company looked at global mobile payment app usage by OS and found heavier usage by smartphone owners on iOS across the board except for, unsurprisingly, Google Wallet (used by 31% running Android, vs. 30% on iOS). PayPal was the most popular mobile payment app for each group, used by 59% of iOS users and 49% with Android smartphones. General mobile payments apps ranked second, with 43% of iOS users having used one and 40% of those on Android doing so.

While it’s obvious that iOS devices must be part of the mobile payments conversation, Android options can’t be written off, as they’re (slowly) picking up steam.


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