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eMarketer Forecasts Strong Growth in Facebook Users in India

Mobile devices will drive adoption of the social network

June 28, 2017 | Mobile | Social Media

India has experienced explosive growth in the number of Facebook users over the past few years, making the country home to the largest share (32.6%) of users in Asia-Pacific.

According to eMarketer’s latest worldwide social network users forecast, 182.9 million people in India will log on to Facebook regularly in 2017, equating to 69.9% of social network users and 42.6% of internet users. eMarketer expects user growth to continue throughout the forecast period, increasing 20.0% this year. By 2021, 70.1% of social network users in India will access Facebook at least once per month.

Facebook Users and Penetration in India, 2016-2021 (millions, % change and % of social network users)

Mobile social network usage is helping to drive up Facebook usage in India. This year, 96.5% of Facebook users will access the platform via mobile device, up from 90.3% in 2015.

By comparison, Twitter users in India will total 10.9 million this year, with 4.2% of social network users and 2.6% of internet users in the country accessing the platform. That number is forecast to reach 15.7 million by 2021, eMarketer estimates.

“Mobile devices continue to fall in price, making them increasingly accessible to the average Indian consumer,” according to Monica Peart, eMarketer’s senior forecasting director. “This trend will continue to positively impact the growth of various internet activities, including regular use of the country’s most popular social networking platform, Facebook.”

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