Younger Internet Users in Germany Choose Digital over TV for News - eMarketer

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Younger Internet Users in Germany Choose Digital over TV for News

TV is still the go-to medium for news overall

July 7, 2016 | Media

While TV continues to be the most popular way to access the news in Germany, even for internet users—over half of those surveyed in February said it was their primary way to get news information—younger internet users are far more likely to turn to the internet when first hunting for news.

Primary Media Used to Access News Content According to Internet Users in Germany, by Age, Feb 2016 (% of respondents)

Research from the Reuters Institute for the Study of Journalism at the University of Oxford paints a clear picture: While just 26% of adult internet users in Germany claim the internet as their primary medium for accessing the news, about half of those between 18 and 34 do so.

TV, on the other hand, reads as the inverse: The older you are, the more likely you’ll turn to that medium for your primary news information.

But even if about a quarter of adult internet users in Germany are turning to the internet primarily for news, that doesn't mean they're carefree about doing so. One issue is the personalization of content, and even the news.

Internet Users in Germany Who Are Concerned About Their Privacy due to the Increased Personalization of News Content, by Age, Feb 2016 (% of respondents in each group)

Close to half of internet users ages 18 to 34 are concerned that their personalized news content is reflecting a loss of privacy—because their internet history and browsing patterns are determining the stories they see online.

But many younger users, in spite of those valid concerns, are still turning to the internet as their primary news channel. If media in Germany could abate privacy fears, the number of users plugged in might hit even higher numbers.

eMarketer estimates that there will be 63.6 million internet users in Germany in 2016, a figure that will hit 64.1 million in 2017.

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